Ecommerce Fulfillment: Streamline Your Logistics Operations

The €35,000 Cross-Border Fulfillment Mistake

Your electronics business is expanding across Europe. Orders flow from Amazon.de, your local webshop, Allegro in Poland, and eMAG in Romania. But success brings an unexpected challenge: cross-border fulfillment chaos.
During Black Friday, you oversell bestselling products by 40+ units across four countries. The result? Angry customers in multiple languages, emergency air freight costing €12,000, VAT compliance issues, and weeks of damage control.
68% of growing ecommerce businesses in the region struggle with multi-country fulfillment complexities that directly impact profitability and customer satisfaction.

The Hidden Costs of Poor EU Fulfillment

When businesses calculate fulfillment costs, they focus on shipping rates and warehouse expenses. But operating across European markets introduces a "complexity tax" that can silently drain thousands from monthly profits.
VAT compliance issues represent the most expensive hidden costs. Average penalties range from €8,000 to €25,000 per country, and manual VAT calculations frequently lead to errors. OSS reporting has simplified some processes, but many businesses struggle with IOSS registration for shipments under €150.
Cross-border returns cost three times more than domestic ones - averaging €18 per return in the CEE region. Language barriers increase customer service time by 40% and often lead to additional returns.
Multi-currency operations create challenges with exchange rate fluctuations eating 2-4% of margins, plus banking fees for transactions across EUR, PLN, CZK, RON, and HUF markets.

5 Signs Your EU Fulfillment Needs an Upgrade

VAT reporting stress - You spend hours weekly manually calculating VAT for different EU countries and feel uncertain about OSS versus IOSS requirements.

Multi-marketplace chaos - Different stock levels appear across Amazon.de versus Amazon.pl, with manual inventory updates across Allegro and eMAG throughout the day.

Cross-border shipping guesswork - You choose carriers based on habit without real-time comparison of EU delivery networks.

Language barriers - You rely on Google Translate for customer communications, and support tickets take twice as long for foreign customers.

Expansion feels impossible - Each new EU country seems overwhelming, with regulatory research taking weeks.

How Modern ERP Systems Transform EU Operations

Modern ERP systems treat the entire EU market as an integrated ecosystem rather than separate countries. This enables businesses to leverage single market advantages while automatically handling complexity.

Multi-country inventory synchronization provides real-time visibility across all channels, preventing overselling while optimizing stock distribution.

Automated VAT compliance calculates correct rates for each transaction, generates OSS reports, and handles IOSS requirements, preventing costly errors.

Smart shipping optimization evaluates all available carriers in real-time - DHL, DPD, GLS, InPost, Fan Courier - reducing costs by 20-35%.

Multi-language communication sends localized notifications in the customer's language with local tracking information, reducing inquiries by 55%.

Automated returns management handles country-specific policies and customs documentation, reducing processing time by 60%.

Measuring Success

Compliance: 99.5%+ VAT accuracy, 100% on-time OSS submissions, full IOSS compliance for sub-€150 shipments.

Efficiency: Cross-border processing under 45 minutes, returns under 5 days, multi-language response under 2 hours.

Financial: 15-25% shipping cost reduction, under 1% loss from currency fluctuations, 200%+ market expansion ROI within 12 months.

Conclusion

European ecommerce fulfillment doesn't have to limit your growth. With integrated automation, EU operations become a competitive advantage for rapid expansion while maintaining compliance and profitability.
The question isn't whether you can afford to upgrade EU operations - it's whether you can afford to miss the €717 billion European ecommerce opportunity.
Ready for transformation? Book a Prim.io demo for personalized workflow analysis, VAT automation demonstration, and ROI calculation for your EU markets.

Prim.io and UNWE Join Forces to Support Modern Business Education

Learn. Grow. Transform. Together.

Prim.io has signed a memorandum of collaboration with the University of National and World Economy (UNWE) - the highest-ranked business university in Bulgaria. The agreement, signed by Dimitar Giulev, CEO of Prim.io, and Prof. Dr. Dimitar Dimitrov, Rector of UNWE, marks another step in our mission to make modern technologies accessible to the next generation of business leaders.

ERP is not just software – it’s a way of thinking.

At Prim.io, we believe that real-world business training is essential for preparing competitive professionals. Through this partnership, we’re opening our doors to students and faculty eager to engage with modern solutions in resource management, process automation, and digital transformation.

“For me, this is not just a return to UNWE – it’s an opportunity to build a bridge between business and education. At Prim.io, we are fully open to sharing our experience, best practices, and real-world business cases – to help students get as close as possible to the realities of the business world.”
— Dimitar Giulev, UNWE alumnus and founder of Prim.io

What’s next?

As part of the collaboration with UNWE, we plan to:

  • Provide full access to the Prim.io ERP environment for students and faculty
  • Organise joint trainings and workshops led by Prim.io experts
  • Develop practical learning modules and simulations
  • Offer internship programs and career opportunities for young talents
  • Participate in lectures, academic events, and business forums

Education needs business. And business needs well-prepared people.

We strongly believe that when business gets involved in education, everyone benefits:

  • Students gain confidence and practical skills
  • Educators get access to real tools
  • Companies meet their future professionals – equipped with the right mindset

Prim.io's team will continue to build partnerships with universities, vocational schools, and training institutions – to share not only our software, but also our vision for the future of business.

BI Analyses in Prim.io: Smarter Decisions, Effortlessly



When building our Prim.io ERP, we packed it with powerful operational and analytical reports. But at some point, we had to admit that the standard reporting tools had their limits. If we wanted to keep our customers ahead of the game, we needed to offer something more. The answer? Integrating a BI tool that actually makes sense.


What is BI, and Why Does It Matter?

BI (Business Intelligence) is basically data, but on steroids. It gathers info from different sources, processes it, and turns it into insights that help businesses make real decisions—fast. Think of it as your ERP’s best friend, delivering interactive dashboards, deep analytics, and strategic know-how without the headache of endless spreadsheets.

Thanks to its versatile applicability, business analysis systems enjoy universal recognition and popularity - it is tailored for anyone who wants to make informed decisions without getting lost in data chaos.

Why did we choose Qlik Sense?

Choosing the right analytics tool is a key stage in the development of any successful project, so we trusted Qlik, one of the major players on the market, with their Qlik Sense. Qlik follows the main trends in the development of the business intelligence sphere, often even defining them. It gives our customers seamless data integration, real-time analytics, and next-level visualisation without forcing them into rigid, step-by-step workflows.By choosing Qlik as an integration partner we wanted our customers to have access to a reliable and world-leading BI solution.

What are the capabilities of Qlik Sense?

  • Connect Data from Multiple Sources – No more digging through different systems. Qlik Sense merges everything automatically.
  • Track Key Company Metrics – Sales, revenue, inventory—you name it, Qlik’s got a dashboard for it.
  • Dig Into Advanced Analytics – Get deep insights into trends, financials, and customer behavior—without manually inputting a single number.
  • Secure Cloud Access – Built-in security ensures your data stays locked down, no shady business.
  • BI On the Go – Check reports on mobile, desktop, or web—wherever you need it.
  • Freedom to Explore Data – Unlike old-school BI tools, Qlik lets you analyze data your way, without predefined steps. Follow your instincts, find unexpected insights, and make moves.

Making BI Actually Accessible

We believe game-changing analytics shouldn’t be reserved for enterprises with bottomless budgets. That’s why we offer fully integrated, free BI software with every Prim ERP domain. No hidden fees. No nonsense. Just serious insights for businesses that want to grow.

Your data is already talking - Prim + Qlik Sense makes sure you hear it loud and clear!

Prim.io & euShipments.com: Business Intelligence to Power Up Your Online Store



Running an online store is tough. Expanding internationally? Even tougher. That’s why Prim.io and euShipments.com have joined forces to make life easier for e-commerce businesses and give them a serious edge in global markets.

A Game-Changing Partnership

Prim—one of the most recognisable ERP platforms in Bulgaria - has teamed up with euShipments.com, the top courier and fulfillment service for online stores in the region. Together, we offer a full-service that helps online businesses scale effortlessly.

Today, online merchants sell through different channels and platforms - their own website, various marketplaces, physical stores and more. In this way, they can reach the maximum number of users and customers, but an ERP system is necessary to manage stock quantities, warehouses, online orders, finances and all business processes in their company.

The partnership between Prim.io and euShipments aims to facilitate online businesses and provide them with easy access to new markets in Europe.

Thanks to the collaboration, every e-shop that uses Prim.io as an ERP cloud solution also has a full portfolio of fulfillment and courier services provided by our company.

Selling Everywhere? You Need an ERP

Today’s online sellers operate across multiple channels - websites, marketplaces, and even physical stores. But without a solid ERP, keeping track of stock, orders, finances, and logistics is a nightmare. That’s where Prim comes in.

But what distinguishes Prim from other ERP platforms is that it helps merchants to optimise their deliveries in Bulgaria and abroad and to deliver competitively to local merchants in each country of the European Union. This is possible thanks to the integration with euShipments.com, the support for different tax rates for different countries, as well as the ability to fine-tune different forms in different languages ​​for each destination.

Why This Partnership Works for You

  • End-to-End Logistics – With Prim handling business processes and euShipments taking care of fulfillment and deliveries, you save time, effort, and money.
  • Seamless Courier Integration – A single contract with euShipments.com lets you ship orders across 27+ European countries with access to 30+ premium couriers.
  • Faster, Cheaper Deliveries – Use 10 fulfillment centers across Europe to store goods closer to customers, reducing transit times and costs.
  • Preferential Shipping Terms – Skip the hassle of negotiating courier prices—get exclusive rates through euShipments.com.
  • Automation & Ease – Manage everything through Prim’s unified ERP, CRM & BI platform, fully integrated with top e-commerce tools, payment systems, and logistics providers.


Global Expansion, Simplified

Many online businesses struggle to expand internationally due to a lack of reliable partners. Thanks to our partnership, Prim users now have everything they need to scale globally:

  • Fast, flexible shipping options: Land, air express, and economy shipping with top couriers.
  • Cross-border compliance made easy: Support for multiple tax rates, international documentation, and localised checkout experiences.
  • Lower shipping costs: Optimised delivery options for key markets like Germany, France, Belgium, and Italy.


Success Stories: Real Businesses, Real Results

Cocosolis: From Local to Global in 3 Years

When Cocosolis started growing beyond Bulgaria, they needed better control over sales and reliable international shipping. By integrating Prim ERP and euShipments.com, they scaled up to 20+ countries while keeping operations smooth.

“Before Prim and euShipments, we were doing well, but we knew our systems would break at scale. Now, we can handle double or triple the volume without issues, letting us focus on marketing and sales instead.”
– Plamen Stefanov, Co-founder, Cocosolis

Escreo: Smarter Operations, Faster Deliveries

For Escreo, managing an online store was time-consuming and inefficient - until they streamlined their business with Prim.io and handed over fulfillment to euShipments.

“With Prim, our internal processes became much more efficient, and euShipments developed a customized delivery service for us. Now, we serve customers faster and with greater reliability.”
– Yasen Rusev, Co-Founder & CEO, Escreo

Ready to Scale? Let’s Talk.

Running an online store is one thing—growing it internationally is another. With Prim + euShipments, you get the tools, automation, and logistics support to expand without the usual headaches.

Fill out the form below or reach out for a custom solution that fits your business needs.

Implementing Prim during COVID-19

Why is this a good time to implement Prim and how to turn the minuses caused by Covid-19?

Implementation and operation of Prim are greatly facilitated and structured to respond to the emergency situation. However, the greatest advantage of Prim as an ERP system is mobility - you and your employees can work from wherever you want, from any device of your choice. It gives you the freedom to work on the go - anywhere and anytime - in mobile applications with a wide range of functionalities. This facilitates the relationship with customers and suppliers and improves sales and ordering processes. In the present situation, it prevents unnecessary risks and allows you to work from anywhere, as long as you have access to the Internet.

Every step of the software implementation is online, by phone or via remote access software to share the computer (Team Viewer and AnyDesk). Our remote services include:

  • Consultations with our consultants to select the appropriate package and pricing plan
  • Consultation with our implementation team
  • Training your teams
  • Support Team Help
  • System operation video tutorials
  • Consultations on initial system setup
  • Import of counterpart/financial/nomenclature information
  • Adding a new sales channel (Amazon,eBay, eMAG, Opencart, WooCommerce, Cloudcart, Magento, etc.)
  • Adding shipping company

Prim lets you stay at home!

Use this time to carefully examine our software through a free demo version or a test system active for 30 days. This will give you enough time to assess whether the deployment of Prim as a cloud ERP system in your company is suitable for your business and an urgently needed action.