{"id":4785,"date":"2022-09-08T14:54:46","date_gmt":"2022-09-08T11:54:46","guid":{"rendered":"https:\/\/prim.io\/vanzarile-b2b-au-revenit-la-moda-2\/"},"modified":"2022-09-09T10:49:47","modified_gmt":"2022-09-09T07:49:47","slug":"vanzarile-b2b-au-revenit-la-moda","status":"publish","type":"post","link":"https:\/\/prim.io\/ro\/altele\/vanzarile-b2b-au-revenit-la-moda\/","title":{"rendered":"V\u00e2nz\u0103rile B2B au revenit la mod\u0103"},"content":{"rendered":"\"V\u00e2nz\u0103rile\r\n\r\n

Dup\u0103 doi ani stresan\u021bi, plini de team\u0103 din cauza pandemiei, consumatorii au revenit la obiceiurile lor de a cump\u0103r\u0103 din magazinele fizice, cu un nou entuziasm. Ceea ce e grozav!<\/strong><\/em><\/p>\r\n\r\n

Pe de alt\u0103 parte, v\u00e2nz\u0103rile online au de suferit. Nu e niciun secret c\u0103 anul acesta companiile D2C (direct-to-consumer - m\u0103rci integral online care v\u00e2nd direct clien\u021bilor finali) au \u00eenregistrat o sc\u0103dere serioas\u0103 a cifrei de afaceri \u0219i mai ales a profiturilor, la nivel mondial. Desigur, aceasta este o ajustare fireasc\u0103, ce vine drept urmare a doi ani de cre\u0219tere exploziv\u0103 a comer\u021bului electronic. S\u0103 nu mai vorbim de faptul c\u0103 toat\u0103 lumea s-a \u00eengr\u0103m\u0103dit s\u0103 fac\u0103 publicitate online, fapt care a crescut considerabil costul achizi\u021bion\u0103rii de noi clien\u021bi, at\u00e2t \u00een mediul virtual c\u00e2t \u0219i \u00een cel real.<\/p>\r\n\r\n

O modalitate de a atenua acest efect este includerea v\u00e2nz\u0103rilor angro \u00een portofoliul dumneavoastr\u0103<\/h4>\r\n

Marele avantaj al v\u00e2nz\u0103rilor angro pentru companiile D2C este c\u0103 vor ajunge pe pie\u021be noi \u0219i la clien\u021bi din magazine fizice care poate nu au cump\u0103rat niciodat\u0103 de la firma respectiv\u0103. \u00centr-adev\u0103r, cu c\u00e2t v\u0103 extinde\u021bi pe mai multe canale de v\u00e2nz\u0103ri, cu at\u00e2t mai bine func\u021bioneaz\u0103 fiecare dintre ele, deoarece, la urma urmei, ad\u0103uga\u021bi mai multe locuri \u00een care produsele dumneavoastr\u0103 sunt vizibile \u0219i recunoscute.<\/p>\r\n\r\n

V\u00e2nz\u0103rile B2B, de\u0219i cu o marj\u0103 mai mic\u0103, au \u0219i costuri de logistic\u0103 \u0219i publicitate mult mai mici. Dup\u0103 o analiz\u0103 atent\u0103, cifrele v\u0103 pot surprinde cu privire la c\u00e2t de profitabil este s\u0103 face\u021bi comer\u021b cu ridicata. Rulajul sporit poate duce, de asemenea, \u0219i la economii \u00een fabricarea\/aprovizionarea produselor \u0219i v\u0103 poate ajuta s\u0103 ob\u021bine\u021bi un cost total mult mai sc\u0103zut.<\/p>\r\n\r\n

Cu toate acestea, nu totul poate fi privit doar dintr-o perspectiv\u0103 pozitiv\u0103. Dezavantajul este c\u0103 v\u00e2nz\u0103rile B2B necesit\u0103 mai multe resurse financiare. Trebuie s\u0103 pute\u021bi finan\u021ba rulajul crescut \u0219i s\u0103 v\u0103 permite\u021bi s\u0103 \u00eencasa\u021bi pl\u0103\u021bi am\u00e2nate, specifice acestui tip de comer\u021b. Dar asta ar trebui s\u0103 v\u0103 fie cea mai mic\u0103 grij\u0103. \u00cen prezent, exist\u0103 multiple modalit\u0103\u021bi de a ob\u021bine u\u0219or finan\u021bare - programe Europene, b\u0103nci, prin capitaluri proprii, prin ac\u021bionari, etc.<\/p>\r\n\r\n

Ave\u021bi poten\u021biale pie\u021be de desfacere care a\u0219teapt\u0103 s\u0103 fie capitalizate - toat\u0103 lumea va dori s\u0103 v\u0103 ajute financiar!<\/h4>\r\n

Un alt dezavantaj este c\u0103, la un moment dat, pute\u021bi pierde controlul asupra politicii de pre\u021buri \u0219i v\u0103 pute\u021bi trezi \u00eentr-o situa\u021bie de concuren\u021b\u0103 cu proprii clien\u021bi angro dar \u00een condi\u021biile pie\u021bei cu am\u0103nuntul. \u0218i aici exist\u0103 diverse solu\u021bii pe care le pute\u021bi implementa, cum ar fi demarcarea loturilor pe care le vinde\u021bi clien\u021bilor dumneavoastr\u0103 angro. Toate acestea, desigur, sunt posibile dac\u0103 solu\u021bia ERP cu care lucra\u021bi sus\u021bine un astfel de mod de lucru.<\/p>\r\n\r\n

Poten\u021bial serios de cre\u0219tere a v\u00e2nz\u0103rilor B2B<\/h4>\r\n

Dac\u0103 p\u00e2n\u0103 \u00een acest moment am vorbit doar din perspectiva companiilor care v\u00e2nd cu am\u0103nuntul, sunt \u0219i multe companii pentru care v\u00e2nz\u0103rile B2B sunt principalul tip de comer\u021b. Devine din ce \u00een ce mai evident c\u0103 Europa, \u0219i mai ales Europa de Est, ofer\u0103 avantaje serioase pentru cre\u0219terea rapid\u0103 a v\u00e2nz\u0103rilor angro. O analiz\u0103 McKinsey arat\u0103 c\u0103 tocmai \u00een regiunea noastr\u0103 putem ob\u021bine cea mai mare eficien\u021b\u0103:<\/p>\r\n\r\n\"V\u00e2nz\u0103rile\r\n\r\n

De asemenea, avem for\u021b\u0103 de munc\u0103 calificat\u0103 \u0219i relativ mai ieftin\u0103. Sectorul logistic se dezvolt\u0103 \u0219i el extrem de rapid \u00een regiune \u0219i ne permite s\u0103 fim din ce \u00een ce mai competitivi pe pie\u021bele interna\u021bionale.<\/p>\r\n\r\n

Tendin\u021be \u00een v\u00e2nz\u0103rile cu ridicata<\/h4>\r\n

\u0218i v\u00e2nz\u0103rile B2B evolueaz\u0103. Dac\u0103 p\u00e2n\u0103 recent, comenzile se preluau fa\u021b\u0103 \u00een fa\u021b\u0103 \u0219i prin telefon, acum este de a\u0219teptat s\u0103 ave\u021bi un portal de comenzi online B2B. \u0218i acest lucru este rezultatul \u00eenchiderii noastre for\u021bate din timpul pandemiei; iar comoditatea oferit\u0103 de abordarea eCommerce, \u00een care se poate comanda orice online, a r\u0103mas \u0219i \u00een mentalitatea comercian\u021bilor. Aceast\u0103 abordare salveaz\u0103, \u00eentr-adev\u0103r, necesitatea de a avea pe cineva care s\u0103 se ocupe de clien\u021bii offline, s\u0103 \u00eei informeze despre produse noi, disponibilit\u0103\u021bi \u0219i pre\u021buri curente, s\u0103 \u00eenregistreze v\u00e2nz\u0103ri \u0219i s\u0103 factureze. O solu\u021bie ERP modern\u0103 poate automatiza \u00eentregul proces \u0219i poate centraliza \u00eentreaga logistic\u0103 a companiei.<\/p>\r\n\r\n

O alt\u0103 provocare pentru companiile complet B2B o reprezint\u0103 metodele moderne de generare de oportunit\u0103\u021bi \u0219i de promovare \u00een general. Statisticile arat\u0103 c\u00e2t de d\u0103un\u0103toare este aceast\u0103 g\u00e2ndire \u00een care sunt neglijate aspecte precum utilizarea reclamelor Google, LinkedIn \u0219i alte platforme specializate de prospectare; optimizarea website-ului \u0219i generarea de con\u021binut pentru o mai bun\u0103 clasare organic\u0103; \u0219i activit\u0103\u021bi \u00een re\u021belele de socializare - ceva caracteristic \u0219i p\u00e2n\u0103 de cur\u00e2nd rezervat doar sectorului B2C. Genera\u021biile se schimb\u0103 \u00eencet, dar sigur, iar tinerii a\u0219teapt\u0103 s\u0103 g\u0103seasc\u0103 toate informa\u021biile necesare acolo unde petrec o bun\u0103 parte din timp - \u00een mediul virtual.<\/p>\r\n\r\n

\u00cen concluzie, tr\u0103im vremuri extrem de dinamice \u0219i incerte. Orice \u00eencercare de a v\u0103 diversifica v\u00e2nz\u0103rile va aduce un grad mai mare de securitate pentru afacerea dumneavoastr\u0103. A\u0219adar, ac\u021biona\u021bi de fiecare dat\u0103 c\u00e2nd g\u0103si\u021bi poten\u021bial de cre\u0219tere!<\/p>","protected":false},"excerpt":{"rendered":"

Dup\u0103 doi ani stresan\u021bi, plini de team\u0103 din cauza pandemiei, consumatorii au revenit la obiceiurile lor de a cump\u0103r\u0103 din magazinele fizice, cu un nou entuziasm. Ceea ce e grozav! Pe de alt\u0103 parte, v\u00e2nz\u0103rile online au de suferit. Nu e niciun secret c\u0103 anul acesta companiile D2C (direct-to-consumer – m\u0103rci integral online care v\u00e2nd […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"yoast_head":"\nV\u00e2nz\u0103rile B2B au revenit la mod\u0103 - Prim.io<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prim.io\/ro\/altele\/vanzarile-b2b-au-revenit-la-moda\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e2nz\u0103rile B2B au revenit la mod\u0103 - Prim.io\" \/>\n<meta property=\"og:description\" content=\"Dup\u0103 doi ani stresan\u021bi, plini de team\u0103 din cauza pandemiei, consumatorii au revenit la obiceiurile lor de a cump\u0103r\u0103 din magazinele fizice, cu un nou entuziasm. 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