{"id":3001,"date":"2020-04-29T10:18:11","date_gmt":"2020-04-29T08:18:11","guid":{"rendered":"https:\/\/prim.io\/%d0%bc%d0%bd%d0%be%d0%b3%d0%be%d0%ba%d0%b0%d0%bd%d0%b0%d0%bb%d0%bd%d0%b8-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b1%d0%b8-%d0%bd%d0%b0-%d0%b5%d0%b4%d0%b8%d0%bd-prim-%d1%80%d0%b0%d0%b7%d1%81%d1%82\/"},"modified":"2024-02-12T17:45:17","modified_gmt":"2024-02-12T15:45:17","slug":"vanzari-multi-canal","status":"publish","type":"post","link":"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/","title":{"rendered":"V\u00e2nz\u0103ri multi-canal cu Prim"},"content":{"rendered":"
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Pentru mul\u021bi oameni, ultima perioad\u0103 a fost o lec\u021bie. Pentru oamenii de afaceri, aceast\u0103 lec\u021bie s-a dovedit foarte dificil\u0103 iar majoritatea \u0219i-a \u00eenchis sau \u00eenghe\u021bat complet func\u021biile. Al\u021bii s-au panicat \u0219i au \u00eenceput s\u0103 caute alte modalit\u0103\u021bi de supravie\u021buire pentru afacerile lor, \u0219i au \u00eenceput s\u0103 v\u00e2nd\u0103 de la distan\u021b\u0103. Pentru restaurante, spre exemplu, preg\u0103tirea m\u00e2nc\u0103rii take-away s-a dovedit a fi o linie de salvare. Pe de alt\u0103 parte, v\u00e2nzarea de la distan\u021b\u0103 \u00eenseamn\u0103 \u0219i c\u0103 multe m\u0103rfuri de diferite tipuri circul\u0103 liber prin companiile de curierat. Pia\u021ba a luat brusc forma pentru care s-a preg\u0103tit treptat \u00een ultimii ani odat\u0103 cu boom-ul cump\u0103r\u0103turilor online. A devenit mai mult dec\u00e2t clar pentru toat\u0103 lumea c\u0103 v\u00e2nz\u0103rile nu sunt doar \u00een spatele tejghelei - mai ales \u00een momente ca acestea - \u0219i c\u0103 vor fi necesare mai multe tipuri de platforme \u0219i pie\u021be de desfacere pentru a avea mai multe v\u00e2nz\u0103ri.<\/p>\r\n\r\n\r\n\r\n
Este timpul ca afacerea dumneavoastr\u0103 s\u0103 urmeze evolu\u021bia natural\u0103 a v\u00e2nz\u0103rilor \u00een contextul actual.<\/strong><\/h3>\r\n\r\n\r\n\r\n
A fi la curent cu o nou\u0103 strategie n\u0103scut\u0103 din globalizare \u0219i cump\u0103r\u0103turi online nu mai este o alegere, ci o necesitate. Prim va fi partenerul dumneavoastr\u0103 \u00een tranzi\u021bia c\u0103tre v\u00e2nz\u0103rile multi-canal f\u0103r\u0103 a fi nevoie de luni de cercetare \u0219i integrare. V\u00e2nz\u0103rile prin intermediul comercian\u021bilor externi (Amazon, eBay, eMAG), de pe propriul website sau de pe mai multe website-uri (bazate pe Cloudcart, Magento, Opencart, WooCommerce, Seliton), precum \u0219i prin canalele tradi\u021bionale (magazin fizic, call center) sunt doar la o 'raz\u0103' distan\u021b\u0103.<\/p>\r\n\r\n\r\n\r\n
Consumatorii se obi\u0219nuiesc din ce \u00een ce mai mult cu experien\u021ba de cump\u0103r\u0103turi confortabil\u0103 \u00een timp ce utilizeaz\u0103 mai multe canale, dispozitive \u0219i platforme. Clientului nu \u00eei pas\u0103 dac\u0103 \u0219i-a plasat comanda prin smartphone \u00een timp ce lua cina sau de pe laptopul de afaceri. Acesta vrea produsul imediat sau cel t\u00e2rziu m\u00e2ine, livrat la u\u0219a sa.<\/p>\r\n\r\n\r\n\r\n
Ca \u0219i rezultat, strategia de v\u00e2nzare printr-un singur canal, fie prin comer\u021bul cu catalog, call center, dar \u00een principal \u00eentr-un magazin fizic, este deja dificil\u0103 spre a atrage clien\u021bi din ce \u00een ce mai preten\u021bio\u0219i. Trebuie s\u0103 fi\u021bi disponibil acolo unde se afl\u0103 clientul dumneavoastr\u0103 - la laptopul din birou, \u00een aplica\u021biile de pe smartphone-ul s\u0103u, \u00een re\u021belele sociale. Lua\u021bi forma dorin\u021belor sale \u0219i fi\u021bi aproape pentru a-i vinde ceea ce are nevoie.<\/p>\r\n\r\n\r\n\r\n
Dac\u0103 sunte\u021bi deja con\u0219tien\u021bi de aceste tendin\u021be \u0219i a\u021bi decis s\u0103 ac\u021biona\u021bi \u0219i s\u0103 ad\u0103uga\u021bi noi canale, dar totu\u0219i v\u0103 este greu s\u0103 v\u0103 imagina\u021bi cum sunt gestionate, cum va exista o conexiune permanent\u0103 \u0219i informa\u021bii unificate \u00eentre ele, cum vor fi monitorizate stocurile, cum ve\u021bi \u0219ti \u00een general care sunt veniturile dintr-un anumit canal, etc.?<\/p>\r\n\r\n\r\n\r\n
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Exist\u0103 un r\u0103spuns clar la toate aceste \u00eentreb\u0103ri - \u0441u Prim.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n
Solu\u021bia este implementarea unui sistem ERP de prim\u0103 clas\u0103 care nu este un software izolat, ci dimpotriv\u0103 - integrat direct cu toate canalele de v\u00e2nzare. Acest lucru v\u0103 ofer\u0103 libertatea de a ad\u0103uga canale \u0219i de a le gestiona, indiferent de nivelul la care se afl\u0103 afacerea dumneavoastr\u0103. Prim are o conexiune automat\u0103 cu numeroase canale de v\u00e2nzare, sisteme de pl\u0103\u021bi \u0219i expeditori de m\u0103rfuri. Dezvolta\u021bi-v\u0103 afacerea cu un software cloud de \u00eenalt\u0103 calitate, care are instrumentele potrivite pentru a dezvolta v\u00e2nz\u0103ri multi-canal.<\/p>\r\n\r\n\r\n
\r\n<\/figure><\/div>\r\n\r\n\r\n
Care sunt cele mai importante instrumente pentru v\u00e2nz\u0103rile multi-canal de succes?<\/strong><\/h3>\r\n\r\n\r\n\r\n
Func\u021bionalitatea Prim #1: Interfa\u021b\u0103 unificat\u0103 pentru toate v\u00e2nz\u0103rile<\/h4>\r\n\r\n\r\n\r\n
Principalul instrument de management al software-ului ERP este interfa\u021ba unic\u0103 pentru v\u00e2nz\u0103rile pe mai multe canale. Interfa\u021ba unificat\u0103 permite crearea unui mediu uniformizat, indiferent de canalul de v\u00e2nzare. Acest lucru elimin\u0103 dificult\u0103\u021bile de organizare a unei singure politici de pre\u021buri \u0219i asigur\u0103 aceea\u0219i experien\u021b\u0103 pentru clien\u021bi, indiferent unde \u0219i cum \u00ee\u0219i fac cump\u0103r\u0103turile.<\/p>\r\n\r\n\r\n\r\n
O interfa\u021b\u0103 unic\u0103 cu toate informa\u021biile recente este cheia conectivit\u0103\u021bii \u00eentre diferitele canale de operare. Aceasta garanteaz\u0103 c\u0103 toate tipurile de clien\u021bi (ex. cu am\u0103nuntul, angro, VIP) vor primi acela\u0219i pre\u021b, reduceri, op\u021biuni de livrare, modalit\u0103\u021bi de returnare a bunurilor, indiferent de locul \u00een care \u00eencep \u0219i \u00eencheie comunicarea cu compania.<\/p>\r\n\r\n\r\n\r\n
Da, gestionarea politicilor de pre\u021buri poate fi o sarcin\u0103 destul de descurajant\u0103, dar cu Prim v\u0103 pute\u021bi uni politicile de pre\u021buri, listele \u0219i promo\u021biile. \u0218i dac\u0103 totu\u0219i decide\u021bi s\u0103 le face\u021bi diferite, de exemplu pentru a vinde cu 15% mai ieftin doar prin intermediul website-ului dvs., le pute\u021bi organiza \u0219i urm\u0103ri prin intermediul software-ului nostru. Interfa\u021ba de v\u00e2nzare \u0219i set\u0103rile sale permit o libertate de invidiat \u00een diverse scenarii, astfel \u00eenc\u00e2t, indiferent de c\u00e2te cazuri diferite ave\u021bi, acestea pot fi gestionate \u00een sistem.<\/p>\r\n\r\n\r\n\r\n
Func\u021bionalitatea Prim #2: Logistic\u0103 f\u0103r\u0103 limite<\/h4>\r\n\r\n\r\n\r\n
V\u00e2nz\u0103rile pe mai multe canale nu pot avea loc f\u0103r\u0103 o logistic\u0103 bun\u0103. Cu siguran\u021b\u0103 devine mai complex odat\u0103 ce un produs poate fi v\u00e2ndut \u00een diferite locuri \u0219i trebuie s\u0103 decide\u021bi care este cel mai profitabil transport c\u0103tre client. Dac\u0103 exist\u0103 mai multe depozite fizice, trebuie specificate stocurile optime ale fiec\u0103ruia dintre ele. Modulul Depozit al Prim ofer\u0103 oportunit\u0103\u021bi de a crea \u0219i gestiona orice geometrie cu mai multe depozite \u0219i sub-depozite, magazine \u0219i POS-uri.<\/p>\r\n\r\n\r\n\r\n
Cu modulul inteligent pentru stocuri \u0219i opera\u021biuni, ve\u021bi \u0219ti \u00een orice moment unde \u0219i c\u00e2t de mult dintr-un articol, material sau produs ave\u021bi. Interfa\u021ba permite utilizatorului s\u0103 decid\u0103 unde s\u0103 execute comenzi, genereaz\u0103 automat documente de livrare, monitorizeaz\u0103 stocurile, alerteaz\u0103 cantit\u0103\u021bi minime \u0219i multe altele.<\/p>\r\n\r\n\r\n\r\n
Mai mult dec\u00e2t at\u00e2t, Prim ofer\u0103 \u0219i integr\u0103ri cu firme de curierat. Acest lucru economise\u0219te timp \u0219i bani prin automatizarea livr\u0103rilor, iar urm\u0103rirea m\u0103rfurilor \u0219i logistica general\u0103 sunt facilitate.<\/p>\r\n\r\n\r\n\r\n
Func\u021bionalitatea Prim #3: Ad\u0103ugare automat\u0103 de canale suplimentare prin integr\u0103ri<\/h4>\r\n\r\n\r\n\r\n
Al treilea instrument important, care este de mare folos clien\u021bilor Prim, este ad\u0103ugarea automat\u0103 a mai multor oportunit\u0103\u021bi de v\u00e2nzare prin integr\u0103ri. Nu conteaz\u0103 ce canal tradi\u021bional folosi\u021bi \u0219i ce canal nou ad\u0103uga\u021bi. De exemplu, dac\u0103 vinde\u021bi pe website-ul dvs., pute\u021bi \u00eencepe s\u0103 vinde\u021bi imediat \u0219i pe platforme externe, cum ar fi Amazon, eBay \u0219i eMAG. Dac\u0103 ave\u021bi un magazin fizic, pute\u021bi ad\u0103uga un nou canal cum ar fi propriul website sau alte website-uri (bazate pe Cloudcart, Magento, Opencart, WooCommerce, Seliton sau proiectate special) \u00een doar c\u00e2teva ore cu Prim.\u00a0Integrarea este rapid\u0103, intuitiv\u0103 \u0219i complet func\u021bional\u0103 \u00een software-ul dumneavoastr\u0103.<\/p>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n
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Permite\u021bi echipei dumneavoastr\u0103 s\u0103 fie bine organizat\u0103 \u0219i s\u0103 se concentreze pe o interfa\u021b\u0103 u\u0219or de utilizat pentru toate v\u00e2nz\u0103rile, indiferent de canalul \u00een care sunt realizate. Cu instrumentele Prim ve\u021bi procesa fiecare tranzac\u021bie - de la starea 'posibil\u0103' la starea 'finalizat\u0103' \u00eentr-un singur loc, f\u0103r\u0103 a face click la nesf\u00e2r\u0219it \u0219i f\u0103r\u0103 a deschide zeci de fi\u0219iere. Dezvolta\u021bi-v\u0103 afacerea prin mai multe canale, astfel \u00eenc\u00e2t urm\u0103toarele lec\u021bii s\u0103 nu fie at\u00e2t de dificil de \u00eenv\u0103\u021bat.<\/p>\r\n<\/blockquote>\r\n
<\/p>","protected":false},"excerpt":{"rendered":"
Pentru mul\u021bi oameni, ultima perioad\u0103 a fost o lec\u021bie. Pentru oamenii de afaceri, aceast\u0103 lec\u021bie s-a dovedit foarte dificil\u0103 iar majoritatea \u0219i-a \u00eenchis sau \u00eenghe\u021bat complet func\u021biile. Al\u021bii s-au panicat \u0219i au \u00eenceput s\u0103 caute alte modalit\u0103\u021bi de supravie\u021buire pentru afacerile lor, \u0219i au \u00eenceput s\u0103 v\u00e2nd\u0103 de la distan\u021b\u0103. Pentru restaurante, spre exemplu, preg\u0103tirea […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\n
V\u00e2nz\u0103ri multi-canal cu Prim - Prim.io<\/title>\n<meta name=\"description\" content=\"SalesRay este un sistem ERP integrat cu numeroase canale de v\u00e2nzare, sisteme de pl\u0103\u021bi \u0219i expeditori consacra\u021bi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e2nz\u0103ri multi-canal cu Prim - Prim.io\" \/>\n<meta property=\"og:description\" content=\"SalesRay este un sistem ERP integrat cu numeroase canale de v\u00e2nzare, sisteme de pl\u0103\u021bi \u0219i expeditori consacra\u021bi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/\" \/>\n<meta property=\"og:site_name\" content=\"PRIM.IO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/primioerp\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-29T08:18:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-12T15:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prim.io\/content\/uploads\/2020\/05\/shutterstock_1286375215_720.jpg\" \/>\n<meta name=\"author\" content=\"Dimitar Giulev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dimitar Giulev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/\"},\"author\":{\"name\":\"Dimitar Giulev\",\"@id\":\"https:\/\/prim.io\/en\/#\/schema\/person\/7061c5f8f1a5f58bf7825747f2b7df31\"},\"headline\":\"V\u00e2nz\u0103ri multi-canal cu Prim\",\"datePublished\":\"2020-04-29T08:18:11+00:00\",\"dateModified\":\"2024-02-12T15:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/\"},\"wordCount\":1381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prim.io\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prim.io\/content\/uploads\/2020\/05\/shutterstock_1286375215_720.jpg\",\"articleSection\":[\"Nout\u0103\u021bi\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/\",\"url\":\"https:\/\/prim.io\/ro\/noutati\/vanzari-multi-canal\/\",\"name\":\"V\u00e2nz\u0103ri multi-canal cu Prim - 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