{"id":5125,"date":"2022-10-20T16:33:01","date_gmt":"2022-10-20T13:33:01","guid":{"rendered":"https:\/\/prim.io\/?p=5125"},"modified":"2024-02-13T11:26:22","modified_gmt":"2024-02-13T09:26:22","slug":"b2b-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b1%d0%b8","status":"publish","type":"post","link":"https:\/\/prim.io\/bg\/%d0%b4%d1%80%d1%83%d0%b3%d0%b8\/b2b-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b1%d0%b8\/","title":{"rendered":"B2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043e\u0442\u043d\u043e\u0432\u043e \u0441\u0430 \u043d\u0430 \u043c\u043e\u0434\u0430"},"content":{"rendered":"

\u0421\u043b\u0435\u0434 \u0434\u0432\u0435 \u0441\u0442\u0440\u0435\u0441\u0438\u0440\u0430\u0449\u0438 \u0433\u043e\u0434\u0438\u043d\u0438, \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438 \u0432 \u0441\u0442\u0440\u0430\u0445 \u043e\u0442 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430, \u0445\u043e\u0440\u0430\u0442\u0430 \u043e\u0442\u043d\u043e\u0432\u043e \u0438\u0437\u043b\u044f\u0437\u043e\u0445\u0430 \u043e\u0442 \u0434\u043e\u043c\u043e\u0432\u0435\u0442\u0435 \u0441\u0438 \u0438 \u0441 \u043f\u0440\u0435\u043e\u0442\u043a\u0440\u0438\u0442 \u0435\u043d\u0442\u0443\u0441\u0438\u0430\u0437\u044a\u043c \u0441\u0435 \u0437\u0430\u0432\u044a\u0440\u043d\u0430\u0445\u0430 \u043a\u044a\u043c \u043d\u0430\u0432\u0438\u0446\u0438\u0442\u0435 \u0441\u0438 \u0434\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u0432\u044a\u0432 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438. \u041a\u043e\u0435\u0442\u043e \u0435 \u0447\u0443\u0434\u0435\u0441\u043d\u043e!<\/p>\r\n\r\n

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\u0415\u0434\u0438\u043d \u043e\u0442 \u043d\u0430\u0447\u0438\u043d\u0438\u0442\u0435 \u0434\u0430 \u0441\u043c\u0435\u043a\u0447\u0438\u0442\u0435 \u0442\u043e\u0437\u0438 \u0435\u0444\u0435\u043a\u0442 \u0435 \u0434\u0430 \u0432\u043a\u0430\u0440\u0430\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u043d\u0430 \u0435\u0434\u0440\u043e \u0432 \u043a\u0430\u0442\u0430\u043b\u043e\u0437\u0438\u0442\u0435 \u0441\u0438.<\/blockquote>\r\n

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\u041d\u0435 \u0432\u0441\u0438\u0447\u043a\u043e \u043e\u0431\u0430\u0447\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430\u043d\u043e \u0432 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u043d\u0430 \u0441\u0432\u0435\u0442\u043b\u0438\u043d\u0430. \u041c\u0438\u043d\u0443\u0441 \u0435, \u0447\u0435 B2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u0442 \u043f\u043e-\u0433\u043e\u043b\u044f\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432 \u0440\u0435\u0441\u0443\u0440\u0441. \u0422\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u0442\u0435 \u043f\u043e-\u0433\u043e\u043b\u0435\u043c\u0438\u0442\u0435 \u043e\u0431\u043e\u0440\u043e\u0442\u0438 \u0438 \u043e\u0442\u043b\u043e\u0436\u0435\u043d\u043e\u0442\u043e \u043f\u043b\u0430\u0449\u0430\u043d\u0435, \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u043e \u0437\u0430 \u0442\u043e\u0437\u0438 \u0432\u0438\u0434 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f. \u041d\u043e, \u043a\u0430\u043a\u0442\u043e \u0441\u0435 \u043a\u0430\u0437\u0432\u0430, \u0442\u043e\u0432\u0430 \u0441\u0430 \"\u0431\u0435\u043b\u0438 \u043a\u0430\u0445\u044a\u0440\u0438\". \u0412 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u0438\u043c\u0430 \u043c\u043d\u043e\u0433\u043e \u043c\u0435\u0441\u0442\u0430, \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0441\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u0442\u0435 \u2013 \u0435\u0432\u0440\u043e\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438, \u0431\u0430\u043d\u043a\u0438, \u0434\u044f\u043b\u043e\u0432\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u043d\u0435, \u0438\u0437\u043b\u0438\u0437\u0430\u043d\u0435 \u043d\u0430 \u0431\u043e\u0440\u0441\u0430\u0442\u0430 \u0438 \u0434\u0440.<\/p>\r\n\r\n

\u0418\u043c\u0430\u0442\u0435 \u043b\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043d\u0435\u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043f\u0430\u0437\u0430\u0440\u0438, \u0432\u0441\u0435\u043a\u0438 \u0449\u0435 \u0438\u0441\u043a\u0430 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e!<\/blockquote>\r\n\r\n

\u0414\u0440\u0443\u0433 \u043c\u0438\u043d\u0443\u0441 \u0435, \u0447\u0435 \u0432 \u0435\u0434\u0438\u043d \u043c\u043e\u043c\u0435\u043d\u0442, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0437\u0430\u0433\u0443\u0431\u0438\u0442\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b \u0432\u044a\u0440\u0445\u0443 \u0446\u0435\u043d\u043e\u0432\u0430\u0442\u0430 \u0441\u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430 \u0438 \u0434\u0430 \u0441\u0435 \u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0432 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0441\u044a\u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0442\u0435 \u0441\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043d\u0430 \u0435\u0434\u0440\u043e \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u043d\u0430 \u043f\u0430\u0437\u0430\u0440 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e. \u0418 \u0442\u0443\u043a \u0438\u043c\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430, \u043d\u0430\u0439-\u0432\u0435\u0447\u0435 \u0441 \u043c\u0430\u0440\u043a\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0430\u0440\u0442\u0438\u0434\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u043d\u0430 \u0435\u0434\u0440\u043e. \u0412\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430, \u0440\u0430\u0437\u0431\u0438\u0440\u0430 \u0441\u0435 \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e, \u0430\u043a\u043e ERP \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u0442\u043e, \u0441 \u043a\u043e\u0435\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430 \u0442\u0430\u043a\u044a\u0432 \u043d\u0430\u0447\u0438\u043d \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430.<\/p>\r\n\r\n

\u0421\u0435\u0440\u0438\u043e\u0437\u0435\u043d \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u043d\u0430 \u0440\u0430\u0441\u0442\u0435\u0436 \u043d\u0430 B2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435<\/h2>\r\n\r\n

\u0410\u043a\u043e \u0434\u043e \u0442\u043e\u0437\u0438 \u043c\u043e\u043c\u0435\u043d\u0442 \u0433\u043e\u0432\u043e\u0440\u0435\u0445\u043c\u0435 \u0441\u0430\u043c\u043e \u043e\u0442 \u043f\u0440\u0438\u0437\u043c\u0430\u0442\u0430 \u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e, \u0438\u043c\u0430 \u0438 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0437\u0430 \u043a\u043e\u0438\u0442\u043e B2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u0441\u0430 \u0432\u043e\u0434\u0435\u0449\u0438. \u041e\u043a\u0430\u0437\u0432\u0430 \u0441\u0435, \u0447\u0435 \u0415\u0432\u0440\u043e\u043f\u0430 \u0438 \u043d\u0430\u0439-\u0432\u0435\u0447\u0435 \u0418\u0437\u0442\u043e\u0447\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442 \u0441\u0435\u0440\u0438\u043e\u0437\u043d\u0438 \u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430 \u0437\u0430 \u0431\u044a\u0440\u0437 \u0440\u0430\u0441\u0442\u0435\u0436 \u043d\u0430 \u043f\u043e\u0434\u043e\u0431\u0435\u043d \u0432\u0438\u0434 \u0431\u0438\u0437\u043d\u0435\u0441. \u0410\u043d\u0430\u043b\u0438\u0437 \u043d\u0430 McKinsey \u043f\u043e\u043a\u0430\u0437\u0432\u0430, \u0447\u0435 \u0442\u043e\u0447\u043d\u043e \u0432 \u043d\u0430\u0448\u0438\u044f \u0440\u0435\u0433\u0438\u043e\u043d \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u043f\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u043c \u043d\u0430\u0439-\u0432\u0438\u0441\u043e\u043a\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442.<\/p>","protected":false},"excerpt":{"rendered":"

\u0421\u043b\u0435\u0434 \u0434\u0432\u0435 \u0441\u0442\u0440\u0435\u0441\u0438\u0440\u0430\u0449\u0438 \u0433\u043e\u0434\u0438\u043d\u0438, \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438 \u0432 \u0441\u0442\u0440\u0430\u0445 \u043e\u0442 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430, \u0445\u043e\u0440\u0430\u0442\u0430 \u043e\u0442\u043d\u043e\u0432\u043e \u0438\u0437\u043b\u044f\u0437\u043e\u0445\u0430 \u043e\u0442 \u0434\u043e\u043c\u043e\u0432\u0435\u0442\u0435 \u0441\u0438 \u0438 \u0441 \u043f\u0440\u0435\u043e\u0442\u043a\u0440\u0438\u0442 \u0435\u043d\u0442\u0443\u0441\u0438\u0430\u0437\u044a\u043c \u0441\u0435 \u0437\u0430\u0432\u044a\u0440\u043d\u0430\u0445\u0430 \u043a\u044a\u043c \u043d\u0430\u0432\u0438\u0446\u0438\u0442\u0435 \u0441\u0438 \u0434\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u0432\u044a\u0432 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438. \u041a\u043e\u0435\u0442\u043e \u0435 \u0447\u0443\u0434\u0435\u0441\u043d\u043e! \u041d\u043e… \u043e\u0442 \u0432\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0434\u0430\u0442 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435. \u041d\u0435 \u0435 \u0442\u0430\u0439\u043d\u0430, \u0447\u0435 \u0442\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 \u0432 \u0441\u0432\u0435\u0442\u043e\u0432\u0435\u043d \u043c\u0430\u0449\u0430\u0431 D2C \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 (direct-to-consumer – \u0438\u0437\u0446\u044f\u043b\u043e \u043e\u043d\u043b\u0430\u0439\u043d \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435, […]<\/p>\n","protected":false},"author":11,"featured_media":4720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nB2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043e\u0442\u043d\u043e\u0432\u043e \u0441\u0430 \u043d\u0430 \u043c\u043e\u0434\u0430 - Prim.io<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prim.io\/bg\/%d0%b4%d1%80%d1%83%d0%b3%d0%b8\/b2b-%d0%bf%d1%80%d0%be%d0%b4%d0%b0%d0%b6%d0%b1%d0%b8\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043e\u0442\u043d\u043e\u0432\u043e \u0441\u0430 \u043d\u0430 \u043c\u043e\u0434\u0430 - Prim.io\" \/>\n<meta property=\"og:description\" content=\"\u0421\u043b\u0435\u0434 \u0434\u0432\u0435 \u0441\u0442\u0440\u0435\u0441\u0438\u0440\u0430\u0449\u0438 \u0433\u043e\u0434\u0438\u043d\u0438, \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438 \u0432 \u0441\u0442\u0440\u0430\u0445 \u043e\u0442 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430, \u0445\u043e\u0440\u0430\u0442\u0430 \u043e\u0442\u043d\u043e\u0432\u043e \u0438\u0437\u043b\u044f\u0437\u043e\u0445\u0430 \u043e\u0442 \u0434\u043e\u043c\u043e\u0432\u0435\u0442\u0435 \u0441\u0438 \u0438 \u0441 \u043f\u0440\u0435\u043e\u0442\u043a\u0440\u0438\u0442 \u0435\u043d\u0442\u0443\u0441\u0438\u0430\u0437\u044a\u043c \u0441\u0435 \u0437\u0430\u0432\u044a\u0440\u043d\u0430\u0445\u0430 \u043a\u044a\u043c \u043d\u0430\u0432\u0438\u0446\u0438\u0442\u0435 \u0441\u0438 \u0434\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u0432\u044a\u0432 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438. \u041a\u043e\u0435\u0442\u043e \u0435 \u0447\u0443\u0434\u0435\u0441\u043d\u043e! \u041d\u043e... \u043e\u0442 \u0432\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0434\u0430\u0442 \u043e\u043d\u043b\u0430\u0439\u043d \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435. \u041d\u0435 \u0435 \u0442\u0430\u0439\u043d\u0430, \u0447\u0435 \u0442\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 \u0432 \u0441\u0432\u0435\u0442\u043e\u0432\u0435\u043d \u043c\u0430\u0449\u0430\u0431 D2C \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 (direct-to-consumer - 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